Behavioural Marketing Automation: What is it and why you should apply buyer psychology to your own business
Kenda and Mike Macdonald own and run Automation Ninjas, a marketing automation business.
Their journey into ownership wasn’t a straight forward one but they have created an award winning business that creates amazing customer journeys using buyer psychology and marketing automation.
In this showcase episode we discuss why your business would benefit from understanding more about how your customers think and then designing your customer journey around that.
Family Business Showcase
These episodes are interviews with awesome family businesses. In them they will share their story but more importantly they will share what they do and what makes them so awesome.
The purpose of these episodes is for you to be able to learn from other family businesses about stuff that you would not necessarily learn about.
In this episode I chat to my friend Kenda Macdonald. She is the CEO of Automation Ninja’s, they are a multi award winning family business and it is clear when you hear Kenda speak why she is so highly regarded in her field.
An incredible public speaker and author, Kenda is hugely knowledgable on the subject (as you would expect) but she is also able to explain it in a way that just makes sense.
We hear in this episode about how Kenda came to the UK from South Africa to join the Police and how this didn’t exactly go to plan.
We hear how she and Mike founded the business out of necessity and how Kenda has combined her expertise in psychology, a fascination with human behaviour and a love of marketing automation to create incredible buyer journey’s.
You can connect with Kenda on Linked In
You can follow her on Twitter
Or you can visit the Automation Ninjas website