Tratos – A Sustainable Strategy
Tratos – A Sustainable Strategy
On this weeks show I am delighted to be joined by Maurizio Bragagni, CEO of Tratos Group. We discuss the fact that whilst many businesses are looking at their sustainability strategy and how to get started, there are great examples of family owned businesses that have a fully embedded sustainable strategy that we can all learn from.
Live in your Community
Maurizio explains that Tratos have always been active in the communities within which they establish a presence.
This means that they live in the communities, they pay local taxes and they support local causes. This helps to create a culture within the business that enshrines the family values, that lives the mission of what they are trying to achieve.
During the COVID pandemic they have been able to support employees as they would their own family. We also hear about how the decision to expand their factory around an oak tree has served them well in terms of providing ventilation for their employees at a time when it is more important than ever.
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Profit oriented, but not at any cost!
As we have covered in previous episodes, sustainability does not come at the cost of profit. The Tratos approach is to ensure that profitability exists, they are quality driven not price driven but this is a conscious decision that allows their product to be more sustainable.
In addition the attitude toward staff is enviable, Maurizio explains how the people within Tratos are the most valuable asset and this is felt throughout the business. 95% of all employees who start their career at Tratos, end their career at Tratos. This is an incredible statistic!
We hear about how Tratos use the fact they are a family business as a competitive advantage. The stability and long term views that family businesses enjoy help them to work with other family owned businesses with the same values and viewpoints.
Maurizio also speaks about the importance of organisations such as the Institute for Family Business, who provide an environment for people to speak openly about the challenges they are facing.
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Russ Haworth
I am a specialist family business adviser. I work with family businesses to help them to navigate the complexities that come from being in business together.
Whether it is governance, succession planning, family dynamics or any of the other challenges you may be facing, please get in touch. I can help
About Dr. Maurizio Bragagni
Chartered Director and Fellow Member of the Institute of Directors, Dr Maurizio Bragagni now exercises his roles according to the IoD Code of Professional Conduct. Maurizio is keen to implement appropriate governance structure within the organisation he works for, accompanied by robust financial management and strong control on leadership and strategy. These are the competences Maurizio brings to the Boards he participates in.
Maurizio is Chairman and CEO of Tratos Ltd, the manufacturing division of global cable maker Tratos Group, for which he also serves as a member of the Board since 2000. Tratos is an innovative international cable producer with factories in the UK and Italy, offices in five continents and customers worldwide, servicing the power, transport, shipping, communications and oil and gas industries. With turnover in excess of €350 million, it is one of the world’s largest independent cable manufacturers and is involved in many high-profile and technologically-advanced projects across the globe.
Italian-born Maurizio is based in the UK and has played a key role in building the family business into a multinational success story, including leading the globalisation of the company’s manufacturing capabilities. A British citizen, he has a degree in Law from the University of Pisa and an MBA from London’s Cass Business School and has been responsible for exponential growth at the company, winning government funding and investing heavily in facilities, employee development and technology.
In addition to his successful business career, Maurizio has written several books on the importance of family business and sustainable strategy. He is a proud member of the Institute for Family Business (IFB). This interest has led to his appointment as Honorary Senior Visiting Fellow of
Management at the Bayes Business School, City University of London, where he concentrates his time on the study of sustainability strategy. He is also Visiting Professor for the Institute of Management and Leadership at the University Bolton, developing leadership in challenging sustainable strategies and studies the contribution of private and public UK companies in the C02 net zero emissions commitment.
With more than two decades of international business and presence in the five continents, Maurizio supports the UK Department for International Trade on the arrangement of new agreements between the UK and other countries.
As Honorary Consul of San Marino to the UK, he is making an immense contribution to promoting and nurturing friendly relations between the UK and San Marino, as well sharpening his diplomatic and consular skills to the level of a global businessman.
In recognition of his services and achievements to the UK business community and abroad Maurizio was awarded Knight of Italian Republic (OMRI) for business services to Italy.
In his limited free time Maurizio is a loyal member of the Naval & Military In & Out Club, a proud Freeman of the City of London in which Maurizio is a Founder Liveryman of the Company of Communicators and involved in supporting the charity initiatives. Maurizio launched his own foundation, Esharelife, founded on the principle of giving back to society and with a sole mission: sharing the life in the digital era. The charity, recognised by the UK Charity Commission, is giving hope to women and children in some of the most deprived regions of the world, through access to sustainable education.
